◆ Sourced from national regulators
They already import.
You just cannot see them.
1,034 African companies hold a live registration for food or drink made in Europe. We read the registers that license them, so you know who buys, what they carry and where they buy it — before the first email.
4 registers live · 43 markets sized · every record cites its authority
The registers these authorities keep
The registers we hold, and what is in them
All 43 markets sized →◆ What the registers hold
Drinks are the eighth category, not the first.
The same authorities license dairy, bakery, meat and produce. Filtering these registers down to alcohol throws away nine tenths of the trade.
Importers per category · solid bar = those buying from Europe. Source: the product registers named on each country page, retrieved 4 September 2026.
◆ And what it is worth
The bars above count companies. This counts money.
$61.79B of food and drink imported a year, across 35 African countries
| Market | Imports a year | What they buy most | Register |
|---|---|---|---|
| Egypt | $14.87B | Cereals and bakery $6.63B · Fats and oils $2.54B · Meat and fish $1.85B | not yet |
| Morocco | $8.22B | Cereals and bakery $3.30B · Confectionery $1.05B · Fruit and vegetables $1.04B | not yet |
| Nigeria | $6.75B | Cereals and bakery $3.15B · Confectionery $932.4M · Meat and fish $871.8M | live |
| South Africa | $4.58B | Cereals and bakery $1.81B · Meat and fish $687.6M · Fruit and vegetables $567.4M | not yet |
| Kenya | $3.37B | Cereals and bakery $1.37B · Fats and oils $952.1M · Confectionery $413.4M | not yet |
| Côte d'Ivoire | $2.92B | Cereals and bakery $1.21B · Meat and fish $1.02B · Beverages $171.4M | not yet |
| Tunisia | $2.77B | Cereals and bakery $1.65B · Fats and oils $293.5M · Confectionery $264.8M | not yet |
| Ethiopia | $2.32B | Cereals and bakery $818.5M · Fats and oils $749.6M · Confectionery $286.9M | not yet |
| Senegal | $2.17B | Cereals and bakery $1.34B · Fats and oils $196.2M · Fruit and vegetables $157.4M | not yet |
| Djibouti | $2.01B | Fats and oils $856.2M · Confectionery $433.8M · Cereals and bakery $422.4M | not yet |
| Mozambique | $1.38B | Cereals and bakery $720.0M · Fats and oils $335.0M · Meat and fish $187.2M | not yet |
| Cameroon | $1.16B | Cereals and bakery $756.9M · Fats and oils $192.6M · Sauces and seasoning $81.0M | not yet |
Annual import value by HS chapter, UN Comtrade, most recent year reported per country. Mapped onto the same category names the registers use, so the two datasets can be read against each other.
◆ How the data gets used
Six places where a name is not enough
What exporters tell us, and what we do about it.
“I met four distributors in Lagos. Two never answered, and one turned out not to be registered for my category at all.”
What we do
You start from the register instead. Every company listed holds a live registration in the category you sell into, and you can see which European countries they already buy from before you write.
“We know West Africa imports milk powder. We do not know a single buyer by name.”
What we do
Filter on the dairy category and the origin country. The register names the company that registered each product, what it was, and where it was made.
“Our competitor is somehow all over East Africa. We have no idea who is carrying them.”
What we do
Search a brand and see every African company that registered it. Their distributor list becomes visible, because registration is public.
“Which of my buyers can actually put this on the shelf next quarter?”
What we do
Registrations carry expiry dates. A registration coming up for renewal is a buying decision about to be made, and we flag it.
“We advise fifty exporters and repeat the same market research for each of them.”
What we do
One coverage picture for the whole continent, with counts, sources and retrieval dates you can cite in an advice note.
“Foreign suppliers approach companies that never registered anything with us.”
What we do
Only registered companies appear. Your register becomes the route into your market, with your authority named on every record.
◆ The directory
Search it now. No account, no call.
Every company we hold is readable here — name, market, categories, the European countries it already buys from, and the authority that licensed it. Contact numbers and bulk export are what a plan pays for.
Six of 3,238, ordered by how much European product they carry. Phone numbers are shown masked — the shape is real, the digits come with a plan.
◆ The proof
1,034 of 3,238 already buy from Europe
Counted from the confirmed country of origin on each registration. A company already buying from Spain is the warmest lead a Spanish exporter can get.
11,542 registered products · 1,761 companies with a phone number published by the authority
◆ Plans
Priced per market, published.
You pay for the registers we actually hold — four of Africa's fifty-four, and we price it like four. If an authority stops publishing, that market pauses and so does the part of your bill that pays for it. Names, categories and origins stay free whether you subscribe or not; what you are buying is the contact details and the export.
no account needed
- —Every country, with its authority named
- —Counts, sources and retrieval dates you can cite
- —Category breakdown per register
- —Five sample records per live country
any one register
- —Every importer of record in that register
- —Contact details where the authority publishes them
- —Brand portfolio and country of origin per company
- —CSV export, refreshed when the register is
all four, and each new one
- —All four live registers, and every new one the day it lands
- —Search a brand or a supplier across every market at once
- —Filter by the European country your competitor manufactures in
- —Scheduled CSV exports and API access
seats for your advisers
- —Shortlists your exporters can act on directly
- —Your own branding on the dossiers you hand out
- —A say in which register we open next
- —Named contact, not a support queue
Two months free on annual. Every plan includes the source, the authority and the retrieval date on each record, so anything we hand you can be checked against the register it came from. Cancel from the account page, no call.
◆ Get started
Which market do you want opened?
Browse the whole coverage picture free — counts, sources and samples for every country. Paid plans start at €39 a month, published, with no demo call required.